Privacy policy

1) Introduction and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Michelangelo Kozon, Kitchen by Nature - Michelangelo Kozon, Burgfrauenstraße 111A, 13465 Berlin, Germany, Tel.: 017663192628, Email: impressum@kitchen-by-nature.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content-Delivery-Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service allows us to deliver large media files such as graphics, page content, or scripts über ein Netz regional verteilter Server schneller auszuliefern. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

3.3 imgix

We use a content delivery network from the following provider: Zebrafish Labs Inc., 423 Tehama St., San Francisco, CA 94103. USA

This service allows us to deliver large media files such as graphics, page content, or scripts faster over a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make the visit to our website attractive and enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Solely based on your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your email address and, if applicable, other customer data to the provider, so that they can send you a review reminder by email. contacted.

You can revoke your consent at any time with effect for the future either to us or to the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfer to the provider's location, an adequate level of data protection is ensured by a decision of adequacy by the European Commission.

5.2 As part of contacting us (e.g., via contact form or email), personal data will be processed solely for the purpose of handling and responding to your request and only to the extent necessary.

The legal basis for processing these data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at a contract, then an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and if no statutory retention obligations oppose this.

6) Data processing when opening a customer account

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the necessary extent if you provide it to us when opening a customer account. Which data is required for the account opening can be taken from the input form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. After deleting your customer account, your data will be deleted, provided that all contracts concluded over it have been fully processed, no statutory retention periods oppose this, and there is no legitimate interest on our part in further storage.

7) Use of customer data for direct advertising

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace a possible misuse of your email address at a later date. The data collected by us during the registration for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, provided you have not expressly consented to a further use of your data or we reserve the right to use data beyond that which is legally permitted and about which we inform you in this declaration.

7.2 Klaviyo

The dispatch of our email newsletters and other promotional email communications is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we forward the data you provided during registration to this provider in accordance with Art. 6 Para. 1 lit. f GDPR, so that they can handle the mail dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of mail campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not combined with other data sets.

You can revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

7.3 Product Availability Notification via Email

For temporarily unavailable items, you can sign up to receive email product availability notifications. In this case, we will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for mail dispatch, which ensures that you will only receive a notification after you have expressly confirmed your consent to this by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this process, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration, to be able to trace any possible misuse of your email address at a later date. The data collected by us during registration for our email notification service for product availability is used strictly for its intended purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond that. reserved, which is legally permitted and about which we inform you in this declaration.

7.4 Shopping Cart Reminders via Email

If you abandon your purchase with us before completing the order, you have the option to receive a one-time reminder of the contents of your virtual shopping cart via email.

The only mandatory information required to send this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the provided email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store the IP address entered by the Internet Service Provider (ISP) as well as the date and time of the registration, to be able to trace any possible misuse of your email address at a later date. The data collected by us during registration for our email notification service is used strictly for its intended purpose.

You can unsubscribe from shopping cart reminders at any time by notifying the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

8) Data Processing for Order Handling

8.1 Transmission of Image Files for Order Processing via Email

On our website, we offer customers the opportunity to commission the personalization of products by submitting image files via email. The submitted image motif is used as a template for the personalization of the chosen product.

Through the email address provided on the website, the customer can send one or more image files from the storage of the used device to us. We collect, store, and use the files transmitted in this way exclusively for the creation of the personalized product in accordance with the respective service description on our website. If the transmitted image files are forwarded to specific service providers for the creation and processing of the order, you will be explicitly informed about this in the following paragraphs. Further disclosure does not occur. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the aforementioned processing operations are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.

After the final processing of the order, the transmitted image files are automatically and completely deleted.

8.2 As far as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us is transmitted in accordance with Art. 6 para. 1 lit. b GDPR to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided when ordering to personally inform you within the framework of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us only to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.3 Post & DHL Shipping (official)

For the preparation of the shipment, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
According to Art. 6 para. 1 lit. b GDPR, we transmit digital shipping labels with your delivery information exclusively for the purpose of processing your online order from our order processing system to the provider, who then sends them to our local printers to enable printing. Data is only shared to the extent necessary for processing.

8.4 Shopify Order Printer

For order processing, we use the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Name, address, and possibly other personal data are transmitted to the provider for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. Your data is only shared to the extent necessary for order processing. The provider is also used for accounting. Thus, the provider processes incoming and outgoing invoices and possibly also the bank transactions of our company to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.

If personal data is processed in this context, the processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business processes.

8.5 Transfer of personal data to shipping service providers

- Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We forward your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery, we only forward the recipient's name and delivery address to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time can be revoked at any time with effect for the future vis-à-vis the above-mentioned responsible party or vis-à-vis the provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We forward your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or delivery notification, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only forward the recipient's name and delivery address to the provider. The transfer only takes place insofar as it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the above-mentioned responsible party or vis-à-vis the provider.
- DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

The consent can be revoked at any time with effect for the future vis-à-vis the above-mentioned responsible party or vis-à-vis the provider.
- FedEx

As a transport service provider, we use the following provider: FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany

The consent can be revoked at any time with effect for the future vis-à-vis the above-mentioned responsible party or vis-à-vis the provider.
- UPS

As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We forward your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or delivery notification, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery According to Art. 6 para. 1 lit. b GDPR, only the recipient's name and the delivery address are forwarded to the provider. The transfer only takes place as far as it is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

The consent can be revoked at any time with effect for the future to the aforementioned responsible party or to the provider.

8.6 Use of payment service providers (payment services)

- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you make an advance payment, your payment data (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method) during the order process.

To safeguard our legitimate interest in determining your creditworthiness in such cases, this data will be forwarded by us to the provider for a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted in view of payment and/or default risks.

The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of score values, among other things, but not exclusively.

You can object to this processing of your data at any time by sending us a message or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider where you make an advance payment (such as credit card payment), your payment data (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.

By default, cookies are set by Google Analytics 4 when visiting the website, which are stored as small text modules on your device and collect certain information. This information also includes your IP address, which is, however, shortened by Google by the last digits to exclude direct personal reference.

The information is transmitted to Google's servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of using Google Analytics 4 is stored for two months and then deleted.

All the processing described above, particularly the setting of cookies on the device used, only takes place if you have given us your explicit consent according to Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 will not take place during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the „Cookie-Consent-Tool“ provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal notices on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special feature „demographic features“ and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, including cross-device conversions, create. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

Collection of user-provided data
To improve the analysis results for users whose contact details we have received in the course of business or business-like relationships, we use the "Collection of user-provided data" feature.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit one or more files with customer data aggregated to your person (especially email address and phone number) to Google electronically as part of this function. Google does not gain access to clear data here, but encrypts the information in the customer files automatically during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it to existing Google accounts that the individuals have set up.
The processing serves to refine measurement data, improve cross-device user traceability, and allows the integration of analysis results into Google Ads' ad personalization and conversion tracking functions.
You can withdraw your consent from us at any time with effect for the future. For more information about Google's data protection measures regarding the transmission of customer data, see here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

9.2 Google Tag Manager

This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control, and condition them via a unified user interface. The Google Tag Manager itself does not store any Information on user devices or reads them out. The service also does not perform independent data analysis. However, your IP address is transmitted to Google by the Google Tag Manager when the page is accessed and may be stored there. A transmission to servers of Google LLC. in the USA is also possible.

This processing is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager will not occur during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.3 Hotjar

This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information from the used device such as the IP address and browser information, to evaluate them for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally precludes direct personal reference. There is no merging with other collected clear data about your person.

All processing described above, particularly reading or storing information on the used device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

9.4 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information from the device used, such as the IP address and browser information, to evaluate them for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal reference. There is no merging with clear data collected in other ways related to your person.

All of the processing described above, especially reading or storing information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/ Remarketing and Conversion Tracking

10.1 Meta Pixel with advanced data matching

Within our online offer, we use the service "Meta Pixel" in the mode of advanced data matching from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement we have placed on Facebook or Instagram, the URL of our linked page is extended with a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after the redirect by a cookie that our linked page itself sets. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked with the Facebook or Instagram ad during events such as purchases, account sign-ups, or registrations (advanced data matching). The cookie is then read and allows the transmission of data, including specific customer data, to Meta.

We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they match the interests of the users or have certain characteristics (e.g., interests in certain topics or products determined based on the visited websites) that we transmit to Meta (so-called "custom audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel," the advanced data matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, allowing an association with the respective User profiling is possible and Meta can use the data for its own advertising purposes according to Meta's data usage policies (https://www.facebook.com/about/privacy/). The data can enable Meta and its partners to display ads on and off Facebook.

All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a server of Meta and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize ads you view on the web. If you are logged into Google during a visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the context of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your site visit is omitted.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie-Consent-Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, the Ensuring compliance with the European data protection level.

Details about the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users.

In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details about the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link: Download and install Google:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

To address users whose data we have received in the context of business or business-like relationships more relevantly, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (mainly email addresses and phone numbers) to Google. Google does not gain access to clear data, but encrypts the information in the customer files automatically during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts set up by the affected individuals. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us your explicit consent according to Art. 6 para. 1 lit. a GDPR. You can withdraw this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Page functionalities

11.1 Youtube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played, in order to load the content. In this process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish the assignment to your account, you must log out before activating the playback button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the used device, is carried out only if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the consent given at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

11.2 Judge.me

On our website, graphic elements from the following provider are integrated to display external customer reviews and/or an externally awarded seal of approval: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to properly load the elements. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this process, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision by the European Commission.

11.3 Google reCAPTCHA

We use the CAPTCHA service of the following provider on this website: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the captcha window, the provider uses "Google Fonts", fonts loaded from the Internet by Google. No further information is processed than those already transmitted to Google through the functionality of ReCaptcha.

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious accesses. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the used device, identification data of the used browser and operating system type, as well as the date and duration of the visit, and transmits them to the provider's servers for evaluation. Cookies may be used in this process, which are small text files stored in the browser of the device.

If the above-described processing is based on cookies, these are only set if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the above-described processing is carried out without the use of cookies, the legal basis is our legitimate Interest in determining individual responsibility on the Internet and avoiding abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.4 Google Customer Reviews (formerly Google Certified Merchant Program)

We collaborate with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. Your submitted review will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo as well as in our Merchant Center dashboard. Additionally, your review will be used for Google Seller Ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12) Tools and Miscellaneous

12.1 - DATEV

For bookkeeping, we use the service of the cloud-based accounting software from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices and possibly also the bank transactions of our company to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in efficient organization and documentation of our business transactions in accordance with Art. 6 para. 1 lit. f GDPR.
- Lexware Office

For bookkeeping, we use the service of the cloud-based accounting software from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices as well as, if necessary, the bank transactions of our company in order to automatically capture invoices, match them to the transactions, and create the financial accounting from this in a partially automated process.

If personal data is processed in this process, the processing is based on our legitimate interest in an efficient organization and documentation of our business transactions in accordance with Art. 6 para. 1 lit. f GDPR.
- pathway solutions

For the completion of the accounting, we use the service of the cloud-based accounting software of the following provider: pathway solutions gmbh, c/o ba tax gmbh, Alstertwiete 3, 20099 Hamburg

For the completion of the accounting, we use the service "PayJoe" of NetConnections GmbH, Jesinger Str. 52, 73230 Kirchheim unter Teck ("PayJoe").

PayJoe acts as an interface between deployed payment service providers and our accounting software by preparing individual transactions of the payment service providers and enriching them with receipt data. This allows payment receipts, refunds, fees, and payout amounts of the payment service providers to be automatically captured and processed in the deployed accounting software. Furthermore, PayJoe enables the automatic and format-compliant transmission of physical or digital incoming invoices to the deployed accounting software for recording there.
If personal data is processed in these processes, the processing is based on our legitimate interests in an efficient organization and documentation of our business transactions as well as in a pertinent and seamless accounting execution in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with NetConnections GmbH as the operator of PayJoe, with which we oblige the company to protect our customers' data and not to pass it on to third parties.

12.2 Cookie-Consent-Tool

This website uses a so-called "Cookie-Consent-Tool" to obtain effective user consent for consent-required cookies and cookie-based applications. The "Cookie-Consent-Tool" is displayed to users in the form of an interactive user interface when the page is accessed, on which consents for certain cookies and/or cookie-based applications can be granted by ticking boxes. In this process, all consent-required cookies/services are only loaded if the respective user grants the corresponding consents by ticking boxes. This ensures that such cookies are only set on the user's respective end device in the case of granted consent.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

In individual cases, it may come to Purposes of storage, assignment, or logging of cookie settings but for the processing of personal data (such as the IP address) are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a lawful, user-specific, and user-friendly consent management for cookies and thus in a lawful design of our online presence.

Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the responsible party, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider to ensure the protection of the data of our site visitors and to prohibit unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12.3 Judge.me

To verify and publish customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

If you submit a review on our website, your first and last name, email address, order date and number, as well as name and international references (GTIN/ISDNF) will be collected, transmitted to the provider, and evaluated there to decide on the legitimacy of a customer review for a specific order. These processes are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction-relatedness and preventing review abuse. After the review check and approval are completed, the data is deleted by the provider.

In the event of data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

13) Rights of the Data Subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the controller regarding the processing of your personal data, with reference to the legal basis mentioned for the respective exercise requirements:

Right of access according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to notification according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw consent granted according to Art. 7 para. 3 GDPR;
Right to lodge a complaint according to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA AFFECTED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING CAN PROVE THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined based on the respective legal basis, the processing purpose and - if applicable - additionally based on the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed on the basis of Art. 6 para. 1 lit. b GDPR in the context of contractual or contract-like obligations, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for contract fulfillment or initiation and/or there is no legitimate interest on our part in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising based on Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise indicated in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 05.12.2025, 15:25:57

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